Self-Guided Personal Style Workbook

Your Style, Your Story: Discover The Authenticity Within Your Wardrobe.

It’s time to stop staring at our outfits with blank confusion. No more asking yourself “Why did I buy that dress?” or “Is this even…good?”.

Have you been stuck in the fashion follower zone? Chasing every new trend, buying countless items that don’t quite work, and not feeling like the best you when you get dressed? Personal style is more than just clothing – it’s a powerful form of self-expression and empowerment. It’s time to step into your own style story and let your fashion choices speak volumes about the incredible individual that you are.

Introducing the Self-Guided Personal Style Workbook – your ultimate companion in discovering and embracing your true fashion identity. It will help you actually understand what YOUR style is, not just a copy + paste outfit you found somewhere on Pinterest or Tiktok, but struggle to understand why it looks so… meh.. on you.

This workbook is your roadmap to escaping the cycle of trends and cultivating a wardrobe that truly reflects who you are. Say goodbye to endless shopping sprees that leave you feeling unsatisfied and overwhelmed. With this workbook, you’ll learn how to evaluate outfits, identify your style preferences, and establish a set of authentic style parameters that align with your unique personality, values, and lifestyle.

No more wasting time and money on clothes that don’t quite work for you. No more buying that same dress for the 15th time in a row only to realize, “Ya… it’s still not doing it for me”.

This workbook will help you hone in on the details you love, understand the power of color, style principles, and style systems, and create a curated collection that effortlessly captures your essence. From understanding how to balance proportions to mastering the art of accessorizing, you’ll gain invaluable insights and practical techniques that will revolutionize the way you approach getting dressed.

Imagine the confidence and ease that come with knowing your personal style inside and out. Each day, you’ll effortlessly select outfits that make you feel like the best version of yourself, exuding self-assurance and authenticity. You’ll navigate style hurdles with grace and embrace the joy of experimenting with new styles, all while staying true to your unique fashion journey.

Way more “aha” moments, and fewer “huh, that’s not how I expected that to look” in your style future.

Are you ready to uncover your authentic personal style?

example of workbook on digital screen (laptop and computer) with sample images and examples

Gabrielle Arruda: Fashion Designer, Stylist, and Your Trusted Style Guidance Counselor

Discover the captivating world of personal style with me, Gabrielle Arruda. I’m a seasoned fashion expert with a background in fashion design from Parsons School of Design. With a career that ranges from selling my garments to department stores, Project Runway contestant, and personal styling. Over the years I’ve developed a keen eye for unique style and an unwavering passion for helping others find strength through style. I want to be your trusted mentor on this transformative fashion journey.

Having been featured in publications like Vogue, The New York Times, and The Strategist, and had my garments worn by celebrities like Zendaya and Nicole Ritchie, I live and breathe fashion.

With my guidance, you will unlock your true style identity, embrace your individuality and finally feel great in your clothes. Let me help you find strength through style.

What Will You Learn?

Understand your personal style preferences and establish your unique style identity
Evaluate and analyze outfits to determine what works and what doesn’t for you
Identify your authentic style parameters and align them with your personality and values
Learn the power of color, style lines, and details in creating visually appealing outfits that reflect your personal style
Discover the art of accessorizing and incorporating details that enhance your personal style
Overcome style hurdles and address common fashion challenges that you may encounter
Explore different style systems and integrate them to create a more effective and personalized style expression
Gain confidence in trying new styles and trends while staying true to your authentic self
Understand the concept of a style journey and how to transition your look over time
You’ll also gather enough experience and knowledge to avoid future fashion burnout or confusion over your style progress

Here is the current workbook Table of Content:

Welcome Chapter- Introduction and Guide to the Workbook
Getting Started: Setting goals and examining your style where it stands now
Daily Outfit Photos: Building this important style habit
Section 1: Examination: Digging deeping into the basis of your personal style
Section 2: Body Types: Exploring how body types might be used to further your personal style goals. This includes a place to explore different Kibbe IDs (but does not confirm your type!)
Section 3: Style Priorities, Perception, & Style Data: Evaluating how your personal style does or does not work for you and your truest self
Section 4: Understanding Clothes: Examining style principles and how they work with your own outfits and style goals
Addition, Personal Style Mapping: Exploring what is unique to you and your style history
Added: Personal Style Expression + Personal Style Maps Module (once you buy you get access to all future updates!)
Section 5: Yin and Yang + Essences: Examining the broad style concept of yin and yang and exploring how you may like to use your Kitchener Essence Blend
Section 6: Lifestyle: Learning how to adapt your style to your lifestyle
Section 7: Color + Your Style + You: Exploring your wardrobe color palette and how you would like to use color to further your style goals.
Section 8: Fashion Influences: Strategically finding a broad variety of style influences
Section 8.5: Mini-Exploration Hair & Makeup: Exploring how your hair and makeup can help you accomplish your ideal look.
Section 9: Examining “Misses”: Taking your style data and examining what pieces no longer serve you and any common threads between items you don’t wear
Section 9.5 Mini-Exploration into Accessories and Finishes: Examining how you can use accessories to cement your personal style
Your Dream Style + Fantasy Style: Explore the possibility of your dream style with targeted worksheets and exercises
Style Story: Explore your style narrative and how it can relate to all the style work you’ve done so far
Face Shape Exploration: Space to explore your face shape data and what you prefer
Section 10: Motivation + Big Picture: Reflecting on all the data you’ve collected, and defining your personal style.
Feedback opportunity: I also have a form at the end of this workbook so that you can request any additional modules, sections, or topics be covered in future updates.
Monthly Challenges

I’ve also added monthly challenges this year! So you will see a new module each month of 2025 at the start of that month. It will include mini-lessons on style topics so that you can keep your style momentum going. These are fun explorations and are optional.

Check out the video below to see what’s inside the workbook:

Can I Buy This At Any Time?

This product is hosted on a website called Wobo (which is free for you to use!). This software allows me to update the product with new modules, add more questions that might help you troubleshoot certain sections, and live-update any content features without you having to redo your finished sections when the changes go live.

You can buy it now, and work on it whenever you have the time. There are no deadlines or time constraints within the workbook itself.

What Should I Know Before Purchasing?

I want to set you up for success when using this workbook, so let me explain how to get the most out of this product.

You’ll need to take daily outfit photos. This will ensure you have accurate style data to draw from and will help you evaluate what style elements you love.

You’ll also need to be able to make basic collages of outfits, and inspirations. This can be done easily using a free app like Canva or Pic Collage. ( They don’t have to be works of art!)

Once you purchase you will have access to the workbook in perpetuity. So you can purchase it, and decide to start the work later on. While it doesn’t require a huge time commitment overall, it does require a certain amount of bandwidth to test out different looks, take daily outfit photos, and explore new style influences.

This is a DIGITAL product. Printed versions of this workbook are not possible at this time.

Within the book itself, you will see a link to a Sample Workbook. This contains all of my answers and should give you some good examples if you get stuck or don’t know what the question is asking. I’m currently working on a second sample workbook that includes my updated answers and this will be available soon. The wonderful part of this book is that you can go through it multiple times as your style evolves. It can be a style diary!

How Will I Get My Workbook?

Please read this section carefully!

Once you have purchased the workbook you will get an email from info@gabriellearruda.com with your receipt and a separate email with access instructions. Please check your junk folder if you do not see it.

This workbook is hosted on Wobo.app (which is completely free for you!). The benefit of this platform is that I can continue to update, add features, and add modules as needed or requested. This means you’ll get all the future updates and won’t lose any of your work. In your initial email, I also give you a quick video on using Wobo, however, it is fairly intuitive.

I must manually give you access to your workbook. So within 24 hours of your purchase, you should receive an invitation to access your workbook from Wobo. If you have not received that email within 24 hours, you can email me (info@gabriellearruda.com) directly with the subject “add me”.

You do not need to complete the workbook immediately, but I do ask that you set up your access account to your workbook, as your login link will eventually expire if you do not.

How Much Does It Cost and What is Included?

Currently, the workbook costs $47 USD, and is a one-time fee. For that price, you will receive access to your own blank workbook to fill out, and access to any future updates and modules. And I am always adding new modules, challenges, and doing occasional Live Q&A sessions associated with this product.

My goal is to keep it a lower-cost product so that more people can have access to it.

However, I cannot guarantee the price will not increase over time for new purchasers.

Frequently Asked Questions

This product is made for anyone looking to understand their own authentic personal style and who would like to be able to analyze their style and outfits more effectively. It also works for people who would like to take their current style to the next level.

Whether you are a fashion maven or a fashion novice, this workbook can help!

I think you could absolutely get something out of this workbook even if you like to try a lot of new trends or different looks.

However, a core principle of the book is finding elements that feel authentic to you and that express yourself best. So if you have a really wide range of styles, you may need to complete the workbook or answer for each style or determine which style you’d like to focus on.

This book is not a typing tool. However, there are modules that help you explore how a system might work for your personal style, and the questions can help you evaluate how you want to use that style system in your own fashion expression.

You will access your workbook on wobo.app which is a website that you access from any browser (login credentials will be set up after purchase). It is a website (not an app in the app store), that requires internet for you to access.

You can fill out your answers on a computer, iPad, or mobile device. I find it easiest to fill it out on a desktop or iPad because some of the answers require a more lengthy response and the charts are easiest to fill out on a larger screen. However, it is nice to also have mobile access when you are shopping or out and want to reference your responses/work.

You will need to be able to make simple collages, which can be done in a free program like Canva or in an app like Pic Collage. Unfortunately, I cannot assist you with the instructions for this step, but there are loads of tutorials online.

This is a self-guided workbook that includes a variety of mediums to help you along your style journey.

The workbook has text that explains certain concepts, question/answer sections for you to fill out, places for you to upload images and collages, fill-in-the-blank areas, charts to fill out, and informational charts and references.

Currently, there are several video links and article links where further information on a subject might be beneficial. I also plan to add more resources (including more videos) as I receive feedback on the product itself.

For the best results using this workbook, daily outfit photos will be required. A large portion of this workbook is spent evaluating your style data from daily outfit photos, so I highly recommend you complete this task.

This workbook collects style data over a period of time. If you have already been taking daily outfit photos and exploring your style parameters you may be able to complete it over the course of a couple of weeks.

If you have zero style data points (outfit photos, etc…), you will need at least a month to gather data and work through each module.

I completed the entire workbook over the course of a month. (Which you will have access to for reference).

I tentatively plan to open the workbook up next in late October 2024.

As it stands now, there will be no guaranteed live events. However, since the product will get automatic updates and new modules added as needed, I’m open to hosting a Q&A at some point to discuss progress and ask questions. I am hoping to do this sometime in September, if you purchase you will receive the information regarding exact time and date.

Because of the price and nature of this product, there are no 1:1 feedback opportunities. However, you are free to join my Facebook group and ask the like-minded fashion community there for support. And you will have access to my own workbook that should give you some inspiration and guidance on how to answer questions or use different modules.

Absolutely! The whole point of this book is to explore your own style preferences and find a PERSONAL style.

If you are truly unsatisfied with this product you can email me within 45 days of purchasing and refunds will be given on a case-to-case basis. However, no refunds are given based on buyer remorse alone, you must show your workbook efforts to qualify.

I want it for $47

From fashion follower to style leader, find your authentic style expression today.

Note: Please note before purchasing that access to the workbook platform will be given within 24 hours of purchase and will be given to the email that you used to purchase. After purchasing, you will receive an email with the full instructions